Sales Engine
We have 19 people and zero active salespeople. This is how we fix that. 7 segments. 1 operator each. ₦30M minimum per segment, no exceptions.
₦210M
Monthly Target
7
Segments
₦30M
Min Per Segment
₦7.5M
Weekly Per Segment
Founder's Dashboard
Review every Monday. Anything below target gets your attention.
| Segment | Monthly Target | Weekly Target | This Week (Actual) | Status | Assigned |
|---|---|---|---|---|---|
💎High-Value Individuals | ₦30M | ₦7.5M | — | Not Started | TBD |
✈️Diaspora | ₦30M | ₦7.5M | — | Not Started | TBD |
🏢Businesses | ₦30M | ₦7.5M | — | Not Started | TBD |
🤝Groups & Associations | ₦30M | ₦7.5M | — | Not Started | TBD |
👨👩👧Parents & Schools | ₦30M | ₦7.5M | — | Not Started | TBD |
🔗Channel Partners | ₦30M | ₦7.5M | — | Not Started | TBD |
⭐Celebrities | ₦30M | ₦7.5M | — | Not Started | TBD |
| Total | ₦210M | ₦52.5M | — | — | — |
Team Roles
7 roles. All need filling. Each operator owns one or more segments.
Sales Lead
TBDField Sales A
TBDField Sales B
TBDField Sales C
TBDField Sales D
TBDMarketing Lead
TBDContent & Community
TBDThe 7 Segments
Click "View Full Playbook" on any card to see pitch scripts, daily tasks, and objection handling.
High-Value Individuals
Monthly
₦30M
Rich people who already invest. Same effort to close, but the cheque is 100x bigger.
Entry
₦500K – ₦10M+
Sub-segments
2
Team
3
Weekly Conversion Funnel
50
Weekly Outreach
5
Responses
1
Conversions
₦7.5M
Weekly Revenue
Sales — The Spear
Marketing — The Net
Diaspora
Monthly
₦30M
Nigerians abroad who want to own property back home but don't trust anyone. We fix that.
Entry
₦100K – ₦5M
Sub-segments
1
Team
2
Weekly Conversion Funnel
100
Weekly Outreach
10
Responses
2
Conversions
₦7.5M
Weekly Revenue
Sales — The Spear
Marketing — The Net
Businesses
Monthly
₦30M
Companies have idle cash and need staff benefits. We give them both in one product.
Entry
₦50K (freelancers) – ₦50M (corporate)
Sub-segments
3
Team
4
Weekly Conversion Funnel
40
Weekly Outreach
4
Responses
1
Conversions
₦7.5M
Weekly Revenue
Sales — The Spear
Marketing — The Net
Groups & Associations
Monthly
₦30M
Groups that already pool money together. We just point that money at real estate.
Entry
₦24K per member / ₦500K–₦5M per group
Sub-segments
7
Team
3
Weekly Conversion Funnel
20
Weekly Outreach
2
Responses
1
Conversions
₦7.5M
Weekly Revenue
Sales — The Spear
Marketing — The Net
Parents & Schools
Monthly
₦30M
Parents who will spend anything on their kids. Property for their child is an easy yes.
Entry
₦24K – ₦200K
Sub-segments
2
Team
3
Weekly Conversion Funnel
60
Weekly Outreach
6
Responses
1
Conversions
₦7.5M
Weekly Revenue
Sales — The Spear
Marketing — The Net
Channel Partners
Monthly
₦30M
People who already sell to our target market. They sell for us, we pay them commission.
Entry
N/A — they sell, not buy
Sub-segments
2
Team
3
Weekly Conversion Funnel
15
Weekly Outreach
2
Responses
1
Conversions
₦7.5M
Weekly Revenue
Sales — The Spear
Marketing — The Net
Celebrities
Monthly
₦30M
Not selling TO them. Selling THROUGH them. They buy a property, gift frags to fans.
Entry
₦10M – ₦50M+ (buy full property, gift frags to fans)
Sub-segments
1
Team
2
Weekly Conversion Funnel
10
Weekly Outreach
1
Responses
1
Conversions
₦7.5M
Weekly Revenue
Sales — The Spear
Marketing — The Net
Founder's Role
You should not run all engines. Your job is to make the engines run.
Close Major Partnerships
The deals operators can't close on their own — enterprise companies, celebrities, key diaspora networks.
Track Weekly Metrics
Every Monday: open the dashboard above. Which segment is behind? What's the blocker? Fix it fast.
Remove Bottlenecks
When an operator is stuck — slow approvals, missing materials, product bugs — you unblock them.
“If Fragvest reaches ₦210M monthly real estate ownership for Nigerians, you'd be influencing economic empowerment more than most political actors. Real systems beat political frustration.”