Chief Sales Officer
Head of Customer Pillar — oversees all customer-facing sales, marketing, support, and creative.
4
Departments
15
Roles
5
Pillar KPIs
Pillar KPIs
Top-level metrics that drive this pillar's success
New Customers
How many new paying Frag buyers are we bringing in?
Frag Sales Revenue
Total ₦ value of Frags sold — the money number.
Customer Trust & Satisfaction
Do customers trust us with their money? Would they recommend us?
Referrals & Word-of-Mouth
How many customers come without us paying for ads — organic trust.
Retention & Repeat Purchases
Are first-time buyers coming back to buy more Frags?
Departments & Roles
Click on any role to see its key deliverables
Marketing
Product Marketer
Develops and executes marketing strategies for Frag products and services.
Digital Marketing Specialist
Executes digital marketing campaigns across various online channels.
Content Writer
Creates written content, content strategy, and marketing campaigns for all channels.
Community Manager
Builds and manages customer communities, public relations, and engagement.
Customer Education Specialist
Develops and delivers educational content and training for customers.
Marketing
5 KPIsLeads generated per month
People genuinely interested in buying Frags
Campaign-attributed Frag sales
₦ in sales directly tied to marketing campaigns
Content engagement rate
Likes, shares, comments, saves per post
Organic traffic share
% of website/app visitors NOT from paid ads
Brand awareness reach
Total impressions across all channels per month
Sales
Head of Sales
Leads and manages the full sales team, sets strategy across all target segments, coaches reps, and drives revenue growth.
High-Value Individuals Sales Lead
Targets high-net-worth individuals who already invest. Same close effort but significantly larger deal sizes.
Diaspora Sales Lead
Engages Nigerians in the diaspora who want to own property back home but need a trusted partner. Builds confidence and closes remotely.
Corporate Sales Lead
Targets businesses with idle cash and staff benefit needs — positioning Fragvest as both an investment vehicle and a staff welfare solution.
Channel Partners Manager
Recruits and manages channel partners who already sell to our target market — they sell Fragvest, we pay them commission.
Inbound Sales Associate
Handles inbound leads and warm prospects, qualifies them, and moves them through the sales pipeline.
Sales
5 KPIsNew Frag buyers this month
First-time purchasers — headcount
₦ in Frag sales this month
Total naira value of Frags sold
% of leads who bought
Lead-to-customer conversion rate
Number of Frags sold
Total Frag units moved
Sales customers who came back
% of sales-sourced customers who bought again within 90 days
Customer Support
Customer Support Manager
Manages frontline customer service, support operations, and technical support.
Customer Support
5 KPIsFirst response time
Minutes to first reply when a customer reaches out
Ticket resolution time
Average hours to fully resolve an issue
Customer satisfaction per ticket
Post-interaction rating — are they happy with the help?
Issues resolved without escalation
% handled by support without needing a manager
Payment issues resolved
% of payment/transaction problems fixed same day
Creative
Graphic Designer
Creates visual content for marketing and brand communications.
3D Animator
Creates 3D animations and motion graphics for marketing and product visuals.
Photography/Videography Coordinator
Coordinates visual content creation, property tours, and media production.
Creative
5 KPIsAsset delivery speed
Hours from request to delivered design/video/graphic
Creative output volume
Graphics, videos, 3D assets produced per week
Brand consistency
% of assets that pass brand guidelines review
Ad visual performance
Click-through rate on designed ads and posts
Property content coverage
% of properties with complete photo/video packages